From Clips to Clicks:
Shorts, Tiktoks and Success
Explore my journey as a video editor and social media manager, crafting content that captivates, engages, and delivers results. From short reels to impactful campaigns, see how I blend creativity and strategy to tell your brand’s story.
With over 6 million collective views on my videos in the past year, I have a proven track record of creating content that resonates with audiences and drives measurable results. From viral campaigns that garnered 1 million+ views to consistently producing high-performing videos exceeding 100,000 views, my work has helped brands grow their social media presence and engage their audiences effectively. Whether boosting engagement, telling your brand’s story, or delivering cinematic visuals, I’m committed to turning creative visions into tangible success.
Your Vision, Brought to Life
Your brand deserves content that doesn’t just look good—it speaks volumes. I transform your ideas into visually compelling stories that capture your audience’s attention and inspire action. Every video is more than just a production; it’s a collaboration designed to reflect your vision, elevate your brand, and create unforgettable moments.
Optimized for Performance and Engagement
With over 6 million views and multiple viral successes, my videos are crafted to blend stunning visuals with seamless storytelling. Each project is carefully optimized to captivate audiences, boost engagement, and deliver measurable results—like driving 1 million+ views on a single campaign and achieving rapid growth in followers across platforms. Let’s turn your vision into results that speak volumes.
The Process: From Idea to Execution
Every project begins with understanding your vision. From scripting and filming to editing and final polish, I handle every aspect with precision. Whether you need a quick fix or a full-scale production, my adaptable approach ensures your content exceeds expectations.
Showcasing Styles: A Portfolio of Versatility
No two clients are the same, and neither are my edits. From vibrant social media clips that drive engagement to polished cinematic productions that tell a story, my portfolio reflects a mastery of styles tailored to meet any creative demand.
- 6+ million views collectively achieved on your video content over the past year across platforms.
- 3 million views and 17k+ followers generated for BASE9 Grappling Academy in just one year through engaging, data-driven campaigns.
- 1 million+ views on a single viral video, with several others exceeding 100k views across platforms.
- 5k+ TikTok followers, 2.4k Instagram followers, and 500 YouTube subscribers gained for BASE9 in the first month of your social media campaign management.
- 560+ videos edited as a freelancer, demonstrating your extensive hands-on experience and adaptability.
- 50k+ views consistently achieved on YouTube Shorts, outperforming larger accounts and driving engagement.
Beyond Editing: Complete Content Solutions
Editing is just the beginning. I dive deeper—researching trends, crafting hashtags, and ensuring your content resonates with the right audience. From boosting engagement to growing your brand, my end-to-end solutions make sure your story reaches its full potential.
Tailored Edits for Every Vision
I adapt to every client’s unique needs—whether it’s adding simple subtitles or managing the entire process from filming, editing, and sound design to crafting engaging captions, hashtags, and strategies that make content stand out.
Various Social Media Projects
Explore a curated collection of social media videos. Witness the transformative power of colour grading, which breathes life and emotion into each scene.
Delve into the nuanced world of editing through a variety of cuts like jump cuts, match cuts, and L & J cuts, each serving a unique narrative purpose. This gallery is not just a display of finished works, but a window into the meticulous process of melding visuals, rhythm, and storytelling into a cohesive digital narrative.
Maximizing TikTok Success
BASE9 | Case Study
Total Views
Our videos have garnered over 3 million views, reflecting their ability to resonate and engage with diverse audiences.
Engagement rate across all videos:
8.5% (surpassing TikTok’s industry benchmark of 6%)
Follower Growth:
Through strategic campaigns and engaging content, BASE9 has grown to over 17,000 followers across TikTok, Instagram, and YouTube, building a dedicated and thriving online community.
Community Interactions:
Increased shares and saves by focusing on audience-requested content.
Objectives
Increase Viewership: Elevate overall video performance and ensure consistent visibility across the platform.
Boost Engagement: Drive likes, shares, comments, and saves to create content with viral potential.
Grow Followers: Translate increased engagement into sustainable audience growth.
Establish a Strategic Approach: Develop a replicable, data-driven content creation and posting strategy.
Challenges
Inconsistent Engagement: Despite having high-quality content, some videos underperformed, indicating a need for improved strategy and timing.
Lack of Analytics Utilization: Previous content strategies didn’t fully leverage data insights to optimize performance.
Unclear Content Differentiation: Some videos lacked hooks to immediately capture the audience’s attention, reducing their effectiveness.
Organic Focus: We made a conscious decision not to spend a penny on ads or promotions. This was about reaching people organically, without turning the profile into a selling machine.
Approach and Solutions
In-Depth Data Analysis:
Conducted a detailed review of historical video performance, identifying patterns in views, engagement rates, and audience interaction.
For instance, videos with captions featuring action-driven phrases like “Try this now!” or “The easiest armbar technique” consistently achieved higher click-through rates. Metrics revealed that videos under 30 seconds had a 20% higher engagement rate than longer videos.
Strategic Content Optimization:
Shifted the focus to short, highly engaging videos averaging 26 seconds, a duration that consistently delivered optimal results. Enhanced video captions, using actionable CTAs that contributed to 556 shares on the top video alone. Leveraged trending sounds, which increased views by up to 15% compared to original sounds.
Improved Scheduling:
Analyzed performance data to pinpoint the best times for posting, identifying 8:00 AM to 9:00 AM as peak engagement hours. Scheduled posts to maintain consistency, resulting in a stabilized average view count of 9,361 per video.
Community Engagement:
Actively responded to over 300 comments on high-performing videos, creating a feedback loop that encouraged further interaction. Audience challenges like “Show us your best armbar” led to an 8.5% engagement rate, well above TikTok’s industry average of 6%.
Creative Hooks and Visual Improvements:
Focused heavily on crafting hooks. Videos with compelling starts (e.g., “Stop scrolling if you want to learn this move”) had a 35% higher watch-through rate. Added subtitles to every video, increasing accessibility and boosting overall engagement by an estimated 12%.
Human-Centered Connection:
Listened closely to audience feedback and tailored content accordingly. For example, requests for beginner-level techniques directly inspired several of the highest-performing videos. Established a genuine connection, evidenced by a sharp increase in DM interactions and direct mentions in user-generated content.
Organic First Mindset:
We set out to grow the profile organically, with no ad spend or promotional budgets. The focus was on creating real connections and value, not selling products. This approach resonated with the audience and proved that meaningful content could thrive without paid support.
Key Takeaways
Data Drives Success: By understanding and applying insights from analytics, we created a roadmap for consistently outperforming prior benchmarks.
Engagement is Everything: The focus on creating relatable, shareable, and save-worthy content ensured the account’s ongoing growth and virality potential.
Content Must Speak to the Audience: Simplified, actionable Jiu-Jitsu tips delivered in engaging formats proved invaluable in building trust and authority within the niche.
A Human Touch Matters: Authenticity and genuine care for the audience’s growth turned followers into loyal advocates. By being approachable and responsive, we built more than a following—we built a community.
Organic Growth is Possible: Staying true to a no-advertising approach showed that meaningful, well-crafted content could achieve remarkable results on its own.
Conclusion
This case study illustrates how a strategic, data-driven approach to TikTok content creation, combined with a personal and human connection, can transform a growing profile into a high-performing account. By listening to the audience, refining content strategies, and genuinely engaging with followers, BASE9 Submissionaries achieved exceptional results in viewership, engagement, and follower growth—all without spending a penny on ads.
Call-to-Action Want results like this for your brand? Let me help you create impactful, data-backed content strategies that drive real engagement and growth. Together, we’ll connect with your audience in a way that’s authentic and impactful. Contact me today to start building your TikTok success story.
Client Overview
BASE9 is dedicated to Jiu-Jitsu enthusiasts, offering instructional content, engaging visuals, and a vibrant online community. As a growing profile in the competitive martial arts niche, the account needed to maximize engagement, build a loyal audience, and enhance its visibility on TikTok’s algorithm-driven platform and other platforms.
Numbers That Tell the Story
- 3M+ Views: Engaging campaigns that captivated audiences and built a thriving online community.
- 17K+ Followers: A growing, loyal audience across TikTok, Instagram, and YouTube.
- 1M+ Viral Video: A single video that resonated deeply, generating over a million views across platforms.
- 5K TikTok Followers in 1 Month: Rapid growth fueled by data-driven strategies and compelling content.
- 2.4K Instagram Followers in 1 Month: Achieved by combining vibrant visuals with trend analysis.
- 50K+ Consistent YouTube Views: Shorts that regularly outperform larger accounts, driving visibility and engagement.